A month or so back KBS World Radio contacted their listeners and asked them to complete an Overseas Listener Satisfaction Survey. Those who did were promised a souvenir in return for their effort. True to their word, I had the good fortune to be one of their recipients and receive this cloth tote bag and a few stickers. It's a simple marketing device, but an effective way to reward one's clientele, listeners, in this case. Thank you, KBS World Radio!